Fashion Photographer - Spring/Summer Lookbook
Commercial photoshoot for Cornelia James in Brighton
- By Moa Thorneby
- On 21st May 2018 at 12:48:40
COMMERCIAL PHOTOSHOOT FOR CORNELIA JAMES - MODEL GEORGIE MASON-MOTTRAM
If you haven't already read the blog post of my recent work, a commercial photography photoshoot with Cornelia James and an amazing team - You can read it here :)
As a photographer, I'm always being asked questions about what's the difference between an editorial shoot and a commercial shoot?
Editorials are creative images you can see in for example magazines and blogs. They are styled photoshoots that are a chance for photographers, makeup artists, hair stylists and clothing stylists to get together and have some fun and to create something different. Because editorial photoshoots don't have a lot of rules and you have very much freedom to do what you want these images to tend to be very inspirational and creative.
Most of the time there is a very little budget in editorial shoots. So why do we produce them if we're not being paid? Because we love them, because they add to our portfolio's, because they're a chance for everyone to try something new, and further their techniques!
Commercial photoshoots are organized by a brand who are in need of new images to show off their service/product. These images are most often used as advertising, or for their social media and website.
The difference is that for a commercial shoot, there is always a budget. This means that the brand has set aside money to pay for the images and the team involved in their photoshoot.
While editorial photography tends to tell a story as a whole, commercial photography tells the story of the brand. As a photographer, organize you often get a shoot list to follow on a commercial job and the company organizes the models, location and the props for the photoshoot.
Commercial shoots are still very creative for a photographers, you maybe don't plan the shoot like on an editoral but you still need to be very creative to create amazing images of what you have to work with.